Try it with your numbers
Enter the villa’s own numbers, choose a setup, and see when direct bookings pay for the website — and what each option changes. Nothing is sent anywhere: the math runs on this page.
Set to $0 if the guest pays the cleaning fee.
Typical effective take: Airbnb ~15% · Booking.com ~18% · Vrbo ~13%.
Rental management ($200/mo + 20% direct · 15% platform) is offered separately — it replaces what you pay your current manager, so it doesn’t change the website’s math.
Nights the villa would not have sold without its own visibility on Google and AI search.
Break-even
Year 1, vs doing nothing
Extra owner profit, all Caleta Lux costs and the website already deducted.
Every year after
Once the one-time website cost is behind you.
This is a model to reason with, not a promise. Every assumption is a slider — move it to the number you believe. Direct bookings are counted net of ~3% card processing.
Your villa, for real
Send us your simulation. One call, and we tell you honestly whether a website makes sense for your villa — and which setup.